hero ()

Looking for a delicious and Profitable way to break into the exciting
$19 Billion Vegan food Industry?

Our Falafel Franchise opportunity has got you covered!

Are you ready to dig into the mouthwatering world of falafels? Join an up-and-coming franchise brand in the growing Mediterranean fast-casual food industry!

Our unique concept allows franchises to easily tap into the booming $935 billion health foods market and the $2 trillion ghost kitchen trend. With over 100,000 ghost kitchens operating worldwide, and the U.S. ghost kitchen industry estimated to reach $96 billion by 2030.

Now is the perfect time to burst onto the forefront of the longstanding franchise food industry.


With our streamlined business model and low overhead costs, starting a falafel franchise has never been more affordable. Due to our simple operating systems, only a small staff is required creating a high-volume service that’s great for your bottom line.

Our menu showcases the best of Mediterranean cuisine, with a focus on fresh, high-quality ingredients and healthy alternatives to typical fast casual food service restaurants. With multiple combinations and flavors available, we know exactly how to keep our customers coming back for more.

As a What the Falafel franchisee, you’ll receive unrivaled training and support to help you succeed.
We offer multiple business models to fit your budget and goals, all with a proven track record of success. Don’t miss out on this exciting opportunity to join a trending concept and own your own affordable and profitable business!

If you’re searching for a franchise opportunity that is both exciting and profitable, look no further! With multiple business models to choose from and a rapidly expanding in-demand market, there’s never been a better time to


Behind The Scenes

At What the Falafel, we’re all about bringing delicious Mediterranean cuisine to the masses.
Our journey began in the bustling kitchen of Ned’s Pizza NY in Ithaca, NY in April 2022 where our founders Daniel El Beri, Wassim Bassil, and Roula Bassil discovered their shared passion for creating mouthwatering dishes that combine fresh ingredients with bold flavors.

With their combined experience in both marketing and food service, they knew they had cooked up a winning combination. They decided to launch What the Falafel as a Ghost Kitchen restaurant, delivering their delicious fare via third-party services. It wasn’t long before word spread and people couldn’t get enough of their healthy and delicious eats.

Before long, the team realized that they needed to take things to the next level. They opened a brick-and-mortar restaurant in Sag Harbor, NY, where customers could experience the magic of What the Falafel in person, but they had bigger ambitions still. Today, What the Falafel is ready to share its unique brand and enticing eats with the rest of the country, one franchise at a time!

Our Franchise Process

Get Started!

It’s time to take your life to the next level! Start the next chapter of your new journey now by filling out our contact form below.

Vector Smart Object

Hungry For A Change?

Invest In Our Craveable Brand!

The What The Falafel concept is ready to trailblaze taste buds across the country. Our menu is fun, innovative, and fresh, featuring classic dishes with our own unique twist. This is a one-of-a-kind opportunity to take your career in a new and delicious direction!

What the Falafel has an impressive potential ROI with reasonable start-up costs and applicability in a wide range of markets.

The What the Falafel model is operationally simple and runs smoothly with a small number of employees and a basic structure.

Today people want something new and expect an experience. What the Falafel offers a unique concept to keep them coming back.

What the Falafel provides systems that allow franchisees to plug and play based on the proven model, with part time work possible long term.

The What The Falafel focus on customer experience has driven the success and growth of the business and will continue.

What The Falafel has grown to several strong operating locations with a team is committed to replicating this success.

What sets What The Falafel apart is multiple great business models with reasonable initial investments.

Well-Seasoned Support For
Long Lasting Success

With a What The Falafel franchise, you can join a network of passionate and dedicated falafel enthusiasts! Open your own store or offer our delicious options at your ghost kitchen to create a world-class experience your customers will never forget, and we’ll support you every step of the way.


Operational Support – What the Falafel provides ongoing training and support in product ordering, food preparation, suggested pricing guidelines, and administrative procedures.

Marketing Support – We coordinate the development of advertising materials and strategies with prepared consumer marketing plans.

Purchasing Support – What the Falafel negotiates quantity discounts on behalf of all of its franchisees to pass on savings

Site Support – We offer site selection services including a lease worksheet, demographic
details, and visits to approve locations.

Developmental Support – What the Falafel management and leadership will continue to research methods and techniques that enhance operations and profitability.

What The Falafel Ghost Kitchen Model:

Minimum Initial Investment

$ 0

Franchise Fee

$ 0

Royalty Fee

0 % of Gross Sales

Local Advertising

0 % of Gross Sales

Corporate Advertising

0 % of Gross Sales

What The Falafel Brick and Mortar Model:

Minimum Initial Investment

$ 0

Franchise Fee

$ 0

Royalty Fee

0 % of Gross Sales

Local Advertising

0 % of Gross Sales

Corporate Advertising

0 % of Gross Sales


(Frequently Asked Questions)

What the Falafel franchise candidates must be excited about running a restaurant! We want partners who are outgoing, warm, and can bond with the customers and the staff.

Yes! We offer exclusive territories to all of our franchisees based in a defined area documented
as a 40,000 population center or a 2 mile radius from the location, whichever is less.

Regulations prohibit us from making any earnings claims on our site. For more exact numbers within our franchise disclosure document (FDD), fill out the initial contact form.

Download Our Brochure


Contact Us